The All New XJ
Unlike the previous American owners of Jaguar and Land Rover, Tata Motors of India is showing us how to raise sales and even make money with the marquee brands.
Sales of both Jaguar and Land Rover have increased by 23% in the latest quarter after Tata introduced various updated models.
Fueling the improvement in the sales is the introduction of higher end versions. For instance, the all new 2010 XJ starts at $72,000, unlike the 2008 version which you could buy for as cheaply as $58k.
While Ford was moving both Land Rover and Jaguar towards the cheap, American luxury model, epitomized by Buick and Mercury, Tata seems to be taking both back to their roots as truly high end luxury automobiles.
American car makers have a lot to learn from their foreign counterparts, even such upstarts as Tata.
