GM has agreed to sell the iconic Swedish car brand Saab to Koenigsegg as part of its recovery plan. Now, the new owner definitely possesses the wherewithal and experience to run a large car company…
Saab ... no more.
[it] produces 18 cars a year and employs 45 people
And, Saab?
[it] sold 93,000 cars in 2008 … [and] employs about 3,400 people
18 -> 93,000: that’s a 516,666% jump. 45 -> 3,400: a 7,555% increase.
If anything is ripe for success, such massive growth, literally overnight, quite positively makes the list. Saab is a mass market auto manufacturer. Koenigsegg is a niche racing car company. The perfect couple.
GM might as well have followed one of two other options:
1. Shutting Saab down – A tagline for the parent … SAAB: Planes, Intel, but Couldn’t Make Cars.
2. Making the brand an “engineering contractor” for other companies – I like that. A new tagline could have been – SAAB: Swedish Engineering at Your Service Now at an Hourly Rate!
